THE CHALLENGE

THE SOLUTION

On line games

The system for multieditors’ entry of FACE CONTROL allowed easy and fast day-to-day update of the site. These advantages showed up the most during EURO 2004 when filling the web site with fresh information was crucial. The redactors had made the night info updates from their personal computers in home.The system for editors’ entry, match results, photos and other information is implemented in the site by means of the multi-user info entry of FACE CONTROL. It allowed to unlimited number of redactors, no matter of their workplace (even out of the office!) to refresh the web site.

MEDIA PLANNING OF THE AD CONTENT

Advertising and promo content

The Visualization Management tool helped the rapid creation of content-dependant visualization and getting of the promotional information on the web page with random appearance. FACE CONTROL can integrate audio (MP3 etc.) and video files (AVI, .JPEG etc.) with different formats. More than 400 000 showings of the ad content with considerable click rate were achieved, owing to the precise accomplishment of the media planning of the web content (FANcup’04, EURO2004) and of the ad banners on time and per info sections. The second visit rate achieved 62,3% (measured on basis: second visit in 3 days)

WE IMPLEMENTED INTERACTIVE ELEMENTS

• Forum with word replacing system

  Entry form creator –(where the built date base of FACE CONTROL is used) for making gambling games (Win a box of beer cans!)
• Poll generator – used for creating the info section- VOTE!, for fans’ inquiry
• Word–replacing system– for the forum (later on the forum was split into 3 different forums) . Some of the “specific fan words” are automatically replaced by *******. This allows to maintain high enough the level of fans’ conversations
• Mail list Generator- info bulletin with subscribe/unsubscribe options(the system FACE CONTROL supports unlimited number of mail-lists). This software’s element provided considerable results by generating 25% second visit.
• On-line registration in the fan club

The Radical U.F.O. scheme

Detailed statistics and Application of the strategy Radical U.F.O. (Radical User Feedback organization)

The detailed statistics proposed by FACE CONTROL - CMS and the concept for using the already accumulated data from the research of web user behavior, supported the implementation of the strategy Radical U.F.O. for managing the web site. It helped with taking the full control of the site- by time, surfed sections and behavioral analysis of the web visitor. After the EURO 2004 euphoria, using exactly this technique allowed to www.kamenitzafanclub.com to maintain comparable click rate, by reorganizing the web site info. Because the content organization is ultimately evaluated on the base of quantitative methods, given by FACE CONTROL - CMS.

The key of managing the web sites this way is generating of a reason for the second visit. Prime web positioning helped discovering and taking out to front positions of some new and more interesting for the visitor subjects, not forecasted beforehand when launching the web site.