The main purpose of the project was development, implementation and introducing in operation of a competitive and comprehensive web-site of the Bulgarian Trade Promotion Agency. The site should on one hand facilitate Bulgarian enterprises in terms of export and promotion of Bulgarian goods and on the other hand - prospective foreign importers in their efforts to establish trade relations with Bulgarian exporters. The website design and implementation should allow dynamic update of information on its pages by the personnel of the BTPA, trade representatives of Bulgaria abroad and various web-site users.

Project development (solutions by Elido):

Logo and web site design development facilitated with FACE CONROL v 2.0 - the desicion-maker-friendly content management system.

- Logo and design development

Elido offered several design decisions for the new logo of the Bulgarian Trade Promotion Agency. Our Creative director focused on the idea that a full writing of “Bulgaria” should be present as a main graphical element. Since the Agency has changed its name for several times for the last 3 years we have recommended that our country’s name should be enhanced rather than the very name of the organization. We have also stuck to the development of a clear logo compatible with different types of advertising materials. The reason for the conservative style of the logo is that it is used in brochures, web sites and other presentation materials of Bulgarian companies.Different web site designs were also presented along with the different logotypes.
FACE CONTROL- the advanced content management system integration >>
- Content, structure planning and integration The web site structure comprises of more than 200 main and sub sections. Since the content is very comprehensive we have brought to the home page the most important and recent information from all the sections. -Languages – Bulgarian and English Since the web site is targeted both at Bulgarian exporters and their foreign partners the content of the web page is bilingual
-Multiple users content integration: Not only the employees of BTPA can integrate and edit the web site content but also Trade representatives from abroad can add News.
-Dynamically generated Calendar of events in the Bulgarian version of the web site
-Your future partner random display: This function is executed in order to facilitate the export promotion of the Bulgarian companies.
-MailList Manager & On-line subscription: The MailList Manager enbles the team of BTPA to execute effective e-mail marketing campaigns.
- Iraq assistance on-line database with on-line registration form.
- Comprehensive training of the personnel:Three educational training courses were executed – Webmaster Training, Database Training, Editing information Training. All the necessary user manuals and other educational kits were presented to the Agency
- Advanced site map:The site map presents automatically the most recent information from each section of the web site.
- CD-ROM compatibility: There is a two-way communication between the web site data and an offline CD-ROM presentation data.

The results  achieved

Thanks to the advantages and flexibility of FACE CONTROL, Elido Media developed a multilingual web site characterized with clear graphical design and intuitive navigation. The system FACE CONTROL allows daily updates of more than 30 materials by 40 employees of the Agency. A Directory of more than 1200 Bulgarian exporters was created. Special sections (e.g. Iraq reconstruction) were developed in a very short period of time. The site’s visits were increased by 10 times. More than 250 companies were registered in the Iraq assistance section. The advanced site statistics module enabled the team of BTPA to gain valuable and detailed marketing information about the web site visitors behavior.